A trademark is generally any word, logo, slogan, or combination of these elements used to distinguish your business’ goods or services from those of other traders. Sometimes a trademark can even be a colour, sound, or smell. The key attribute of a trademark is that it allows consumers to link a good or service with its source. It  can also be a badge of quality if that source has acquired goodwill and a
reputation amongst consumers.

A trademark is a business asset that can increase the value of your business. It can act as a badge of quality to set your business’ goods and services apart from others. It can help you expand into new products and services, and help you expand internationally into new markets. It can allow you to harness new revenue streams like licensing, royalty, and franchising arrangements.

Seastone IP offers a wide range of services, including:

• Brand development and strategy
• Clearance and registrability searches
• Due diligence
• Licensing
• Portfolio management
• Preparation, filing and prosecution of trademark applications
• Trademark litigation, including opposition and cancellation proceedings
• Validity and infringement opinions

our trademark experts